Notch, the man behind the infectious reggaeton anthem, "Hay Que Bueno," was born Norman Howell to a Jamaican father who is part Cuban and a Black American-Puerto Rican mother. Notch learned Jamaican patois from his father and Spanish from his Cuban grandfather while being exposed to "the Puerto Rican way of speaking Spanish" as well as the latest African American slang. Notch's multicultural background contributes to the diversity that characterizes his career. He has worked with everyone from The Brand New Heavies and Beenie Man to Voltio and Daddy Yankee. His first solo album "Raised by the People," a joint venture between Notch's label, Cinco Por Cinco, and Universal's Machete Music. His debut features various Latin and Caribbean genres including dancehall and roots reggae, merengue and bachata from the Dominican Republic, Puerto Rican reggaeton, and cumbia and are neatly interwoven, supporting Notch's melodious vocals, which are delivered in English, Spanish and "Spatoinglish." Notch hopes his audacious blend of Latin and Anglo Caribbean musical styles will tear down cultural barriers.

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